{"id":16743,"date":"2024-11-28T15:25:52","date_gmt":"2024-11-28T13:25:52","guid":{"rendered":"https:\/\/teknologiateollisuus.fi\/jasenille\/?post_type=product&#038;p=16743"},"modified":"2026-01-02T11:10:06","modified_gmt":"2026-01-02T09:10:06","slug":"sales-in-technology-driven-industries","status":"publish","type":"product","link":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/","title":{"rendered":"Sales in Technology-driven Industries"},"content":{"rendered":"<div class=\"field field-name-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p>If you are considering a career in business-to-business (B2B) sales in technology-driven industries, this book is spot-on for you. Sales in technology-driven industries is an interesting career option. The book describes and characterizes the work environment of B2B sales professionals through real-life cases, and discusses the basic concepts and tools used in B2B sales management.\u00a0The point of view of the book is that of engineering students: how they assess these concepts and tools in the early stages of their sales careers. Naturally, the book is recommended to anyone interested in sales in technology-driven industries, and it is suitable for\u00a0executive education as well.<\/p>\n<p>The book is constructed to support independent learning and \u2018flipped learning\u2019. The narrative of the book guides the reader to the sales world in a very organized way. Detailed explanations combined with five extensive cases and over 200 illustrated dialogues help the reader to understand how different concepts and tools are applied in practice.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The book describes and characterizes the work environment of B2B sales professionals through real-life cases, and discusses the basic concepts and tools used in B2B sales management. The book is constructed to support independent learning and \u2018flipped learning\u2019. The narrative of the book guides the reader to the sales world in a very organized way. Detailed explanations combined with five extensive cases and over 200 illustrated dialogues help the reader to understand how different concepts and tools are applied in practice.<\/p>\n","protected":false},"featured_media":25639,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"growthstack-ab-test":[],"growthstack-ab-test-views":[]},"product_brand":[],"product_cat":[808],"product_tag":[730],"class_list":{"0":"post-16743","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-muut-julkaisut","7":"product_tag-liiketoiminta-ja-innovaatiot","8":"product_shipping_class-kirja","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":{"creators":"","member_discount":15,"attachments":null,"links":null,"product_recommendations":{"number_of_products":10,"recommendation_basis":"date"}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sales in Technology-driven Industries - Teknologiateollisuus - J\u00e4senille<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales in Technology-driven Industries\" \/>\n<meta property=\"og:description\" content=\"The book describes and characterizes the work environment of B2B sales professionals through real-life cases, and discusses the basic concepts and tools used in B2B sales management. The book is constructed to support independent learning and \u2018flipped learning\u2019. The narrative of the book guides the reader to the sales world in a very organized way. Detailed explanations combined with five extensive cases and over 200 illustrated dialogues help the reader to understand how different concepts and tools are applied in practice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/\" \/>\n<meta property=\"og:site_name\" content=\"Teknologiateollisuus - J\u00e4senille\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-02T09:10:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-content\/uploads\/sites\/1\/2024\/11\/kirja-sales-in-tech-770-900.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/julkaisu\\\/sales-in-technology-driven-industries\\\/\",\"url\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/julkaisu\\\/sales-in-technology-driven-industries\\\/\",\"name\":\"Sales in Technology-driven Industries - Teknologiateollisuus - J\u00e4senille\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/julkaisu\\\/sales-in-technology-driven-industries\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/julkaisu\\\/sales-in-technology-driven-industries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2024\\\/11\\\/kirja-sales-in-tech-770-900.png\",\"datePublished\":\"2024-11-28T13:25:52+00:00\",\"dateModified\":\"2026-01-02T09:10:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/julkaisu\\\/sales-in-technology-driven-industries\\\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/julkaisu\\\/sales-in-technology-driven-industries\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/julkaisu\\\/sales-in-technology-driven-industries\\\/#primaryimage\",\"url\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2024\\\/11\\\/kirja-sales-in-tech-770-900.png\",\"contentUrl\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2024\\\/11\\\/kirja-sales-in-tech-770-900.png\",\"width\":770,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/julkaisu\\\/sales-in-technology-driven-industries\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kaikki julkaisut\",\"item\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/palvelut\\\/julkaisut\\\/kaikki-julkaisut\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sales in Technology-driven Industries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/#website\",\"url\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/\",\"name\":\"Teknologiateollisuus - J\u00e4senille\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/#organization\",\"name\":\"Teknologiateollisuus - J\u00e4senille\",\"url\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2023\\\/10\\\/placeholder.png\",\"contentUrl\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2023\\\/10\\\/placeholder.png\",\"width\":2560,\"height\":1920,\"caption\":\"Teknologiateollisuus - J\u00e4senille\"},\"image\":{\"@id\":\"https:\\\/\\\/teknologiateollisuus.fi\\\/jasenille\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sales in Technology-driven Industries - Teknologiateollisuus - J\u00e4senille","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/","og_locale":"fi_FI","og_type":"article","og_title":"Sales in Technology-driven Industries","og_description":"The book describes and characterizes the work environment of B2B sales professionals through real-life cases, and discusses the basic concepts and tools used in B2B sales management. The book is constructed to support independent learning and \u2018flipped learning\u2019. The narrative of the book guides the reader to the sales world in a very organized way. Detailed explanations combined with five extensive cases and over 200 illustrated dialogues help the reader to understand how different concepts and tools are applied in practice.","og_url":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/","og_site_name":"Teknologiateollisuus - J\u00e4senille","article_modified_time":"2026-01-02T09:10:06+00:00","og_image":[{"width":770,"height":900,"url":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-content\/uploads\/sites\/1\/2024\/11\/kirja-sales-in-tech-770-900.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Arvioitu lukuaika":"2 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/","url":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/","name":"Sales in Technology-driven Industries - Teknologiateollisuus - J\u00e4senille","isPartOf":{"@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/#website"},"primaryImageOfPage":{"@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/#primaryimage"},"image":{"@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/#primaryimage"},"thumbnailUrl":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-content\/uploads\/sites\/1\/2024\/11\/kirja-sales-in-tech-770-900.png","datePublished":"2024-11-28T13:25:52+00:00","dateModified":"2026-01-02T09:10:06+00:00","breadcrumb":{"@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/"]}]},{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/#primaryimage","url":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-content\/uploads\/sites\/1\/2024\/11\/kirja-sales-in-tech-770-900.png","contentUrl":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-content\/uploads\/sites\/1\/2024\/11\/kirja-sales-in-tech-770-900.png","width":770,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/julkaisu\/sales-in-technology-driven-industries\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/teknologiateollisuus.fi\/jasenille\/"},{"@type":"ListItem","position":2,"name":"Kaikki julkaisut","item":"https:\/\/teknologiateollisuus.fi\/jasenille\/palvelut\/julkaisut\/kaikki-julkaisut\/"},{"@type":"ListItem","position":3,"name":"Sales in Technology-driven Industries"}]},{"@type":"WebSite","@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/#website","url":"https:\/\/teknologiateollisuus.fi\/jasenille\/","name":"Teknologiateollisuus - J\u00e4senille","description":"","publisher":{"@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teknologiateollisuus.fi\/jasenille\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/#organization","name":"Teknologiateollisuus - J\u00e4senille","url":"https:\/\/teknologiateollisuus.fi\/jasenille\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/#\/schema\/logo\/image\/","url":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-content\/uploads\/sites\/1\/2023\/10\/placeholder.png","contentUrl":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-content\/uploads\/sites\/1\/2023\/10\/placeholder.png","width":2560,"height":1920,"caption":"Teknologiateollisuus - J\u00e4senille"},"image":{"@id":"https:\/\/teknologiateollisuus.fi\/jasenille\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-json\/wp\/v2\/product\/16743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-json\/wp\/v2\/media\/25639"}],"wp:attachment":[{"href":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-json\/wp\/v2\/media?parent=16743"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-json\/wp\/v2\/product_brand?post=16743"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-json\/wp\/v2\/product_cat?post=16743"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/teknologiateollisuus.fi\/jasenille\/wp-json\/wp\/v2\/product_tag?post=16743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}