Mission, vision and strategy

Mission

We promote high-quality Finnish design and consulting that solves significant future challenges for society and business.

Vision

A socially significant design and consulting sector thrives by creating sustainable value for its customers.

Strategy themes, objectives, and key results for 2022–2030

(O = Objective, KR = Key Result)

1. Sustainable development drives business growth

• O: We as a sector invest in responsible and sustainable business practices.
• KR: We will achieve carbon neutrality in our own operations (Scope 1 and 2) and double our carbon handprint by 2030.

2. Improving working life enhances employee attraction and retention

• O: We offer diverse, meaningful work, ensure continuous skills development, and lead the way in improving working life, resulting in employee experience among the best in Finland.
• KR: The sector is the most attractive employer for young professionals.

3. Co-developing practices improves quality

• O: We continuously develop procurement procedures and ways of working together with clients and stakeholders to improve quality and increase customer satisfaction.
• KR: The sector’s reputation is excellent among all stakeholder groups.

4. Fair rules distribute benefits equitably

O: We actively develop sectoral tools, processes, and shared rules so that the value created by design is comprehensively recognized and its benefits are shared fairly across the entire value chain.

KR: The sector’s contract terms and other rules have been updated to match the evolving operating environment and emerging business models.