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Esa Tihilä appointed as the member of DIGITALEUROPE’s new council

Digitalization is a global race in which only the fast and adaptable can win. DIGITALEUROPE wants to help decision-makers understand the opportunities provided by digitalization and has therefore established a new senior management council to promote and increase understanding of the subject. Esa Tihilä, CEO of Basware, has been appointed as Finland's representative in the council.

[[{"type":"media","view_mode":"media_small","fid":"2256","attributes":{"alt":"Esa Tihilä","class":"media-image","height":"450","style":"width: 300px; height: 450px; float: right;","typeof":"foaf:Image","width":"300"}}]]Digitalization is transforming the world at an accelerating pace, but it is not an easy change. Decision-makers in the EU are under enormous pressure as new digital players are taking over the market and shaking up the structures. Maximizing the full potential of digitalization will give Europe new business, growth and savings, but reaching these targets requires letting go of the old ways of doing things.

DIGITALEUROPE wants to help decision-makers to understand the opportunities provided by digitalization and has therefore established a new senior management council to promote and increase understanding of the subject. The members of the council will meet decision-makers from the EU Commission and Parliament and convey the most important messages and growth stories for business success to facilitate accelerating the inevitable change.

“The digital era we’re now in is opening up markets in a completely new way and offers many competitive advantages in Europe and globally. With digitalization, fast forerunners that take steps to adapt can significantly enhance their processes and operating methods,” says Esa Tihilä, Finland's representative member in the council and CEO of Basware.

DIGITALEUROPE is a well-known and prominent representative of the European information and communications technology and consumer electronics sector. There are over 10,000 companies in the industry; their EU net sales exceed EUR 1,000 billion and they have two million employees. DIGITALEUROPE’s members include 58 corporate members and 41 national trade associations from 27 European countries. The Federation of Finnish Technology Industries is a member of DIGITALEUROPE and the organization’s board.

For more information:

Juha Saarnio, Head of Innovation Networks, Federation of Finnish Technology Industries
Board Member, DIGITALEUROPE
Tel. +358 45 135 2688

Esa Tihilä, CEO, Basware Corporation
Board Member, DIGITALEUROPE
Tel. +358 40 4807 098

DIGITALEUROPE: http://www.digitaleurope.org/